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The businesses can connect the customer relationship management or CRM databases or point of sale POS systems to the Facebook account to track the offline events, which are not captured by Facebook Pixel.

Facebook Offline Conversion API is a solution, which allows brands to match Facebook offline sales to Instagram and Facebook ad campaigns. By matching the transaction data from the point-of-sale or customer database of a brand to ad reporting, the marketers can understand the Facebook advertising campaigns effectively and use the drives for incremental return. Facebook’s pixel offers information about online sales. It is not reflective of all transactions, which are happening in stores.

What are the Functions of an Offline Conversion Facebook API Integration?

Offline Facebook Conversions API offers businesses a lot of helpful insights and tools. It offers the following that is discussed in our Offline Conversation Facebook API Integration assignment help:

Complete Funnel Visibility: Conversion APIs provides businesses with the capability of sharing the exact data. It is more than what is offered by Facebook Pixel. Combining Conversions API and Pixel indicates full-funnel visibility. Pixels provides insights into the actions which happen on the website. If combined with a conversion API, you can get a complete picture of customers’ journey. The actions such as off-website purchases and whether customers use the free trial and thereafter converts are being tracked.

Accurate Data Sharing: Data sharing through Conversions API is accurate compared to other methods in the lower funnel or mid-funnel. Businesses need to worry about data becoming lost because of an ad blocker or a browser crash.

Data Control: Conversions API offers businesses control regarding the data they share. It means the businesses may implement the conversions API besides Pixel and determine when and what to share.

Rather than sharing data with a browser, Facebook conversions API can share data that happens in Facebook using the server. It means when customers use a privacy tool for any non-Facebook activities, the actions can be extended to the data sent via the Conversions API.

What Events Can You Track Using Offline-Conversion Facebook API?

Manby events can be tracked and these events are mentioned in our help for assignment on Offline Conversation Facebook API Integration:

• Affiliate payments
• Leads
• Form submissions
• Phone calls
• Find locations
• Subscription changes
• Email subscriptions
• Purchases

Conversion Facebook API offers unique benefits including a better view of the Omni channel customer journeys. It is done by accepting things, which used to be challenging to track events. The challenges include ad blockers, poor network connections, and longer page loading times.

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