PESTLE looks at Political, Economic, Social, Technological, Legal, and Environmental factors. The factors are discussed in our Nike SWOT & PESTLE case study assignment help:
Political: Political factors are important because political changes determine the survivability of a business. The United States has great policies for the growth of this organization including low interest rates and international taxation agreements.
Economic: Nike sells a good range of products and thus they are less vulnerable economically. For example, the market of Nike might collapse like other big brands. People might switch to cheaper and lower-end products.
Social: Social status indicates a lot for businesses and therefore it is worth considering. More and more people are shifting towards good lifestyles. People shall a lot of sports apparel that can make Nike happy, Nike receives a lot of criticism due to its dubious production process.
Technological: Technology offers businesses the ability to innovate in different ways. Technology offers value to Nike. Social media enables Nike to perform well and build their brands, however, can be a double-edged sword when used incorrectly.
Legal: Legal factors are grouped along with political factors. Nike dogges a huge amount of tax and meet legal consequences for shady marketing practices including false discounts.
Environmental: Environmental issues are growing in importance. There are just a few factors that might affect Nike including the following:
- The mass production factories of Nike are harming the environment. This does not just release a lot of air pollution but its production centres pollute rivers. Nike shows a promise to change its present practices.
This is Nike’s PESTLE analysis. Nike might have healthy finances and a strong brand, but it should pay a lot of attention to its practices and also watch out for other cheap and growing outlets.