The 2nd one is considered Android from Google. Besides Google devices, many OEMs use the Android OS for building their smartphones as well as other smart devices. Though there are many similarities between these platforms while developing applications, developing for Android versus developing for iOS includes utilizing various SDKs (software development kits) as well as different dev. toolchain. Though Apple utilizes iOS for its devices, Google makes the availability of Android to other companies when they meet particular needs, like some Google applications. A developer can form applications for many devices when he targets these platforms.
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Advantages of Mobile Applications for Businesses
Businesses can reap rich benefits from the creation and distribution of mobile applications. Some benefits are mentioned below:
Form loyalty – Mobile applications work relentlessly for increasing the loyalty of customers, particularly in the sphere of retail.
Strengthens the brand of a business – Mobile applications propose an exclusive chance for brand strengthening via a novice channel. With the help of a mobile application, customers can download the free version. Here, they can customize their fondness for catering to their particular requirements.
Augment the visibility of businesses – In the year 2013, there were more than 50 billion mobile application downloads that were done on the Apple store.
Augment sell-through – According to a recent analysis, it has been proved that the users of mobile applications devote a lot of time on the mobile application of a company in comparison to what they devote to the mobile website of the company.
Augment accessibility – Users of smartphones and tablets are continuously on the go and it means they do not get the time for signing into a mobile site. These mobile sites are intended for navigation and readability rather than process management. Mobile applications permit users to have functional and easy access to products, information, processes, and services that they require in real-time, and they are enhanced for hands-on interaction.