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Business Communication refers to the process of sharing of information with the employees within the organisation and with other interested parties outside the organisation.

Meaning of Business Communication

Communication in business is basically used for promoting a product, or service, or the organisation itself, through dealings with business, legal or other similar issues. The process includes a variety of topics such as corporate communication, public relations, advertising, consumer behavior, reputation management, event management, and measurement and research.

Failure in establishing proper channels of communication can have significant adverse impact on the business activities which can negatively affect business operations in the long run. Unlike the everyday informal communication, business communication is considered as being goal oriented. The course work becomes easy when students buy assignment help with MGT502 Business Communication of Laureate International Universities topic from academic expert professionals of BookMyEssay.

Different Types of Business Communication

Understanding the significance of each communication channel can be quite difficult without proper professional guidance. BookMyEssay can provide the necessary academic writing guidance to students seeking MGT502 Business Communication of Laureate International Universities assignment help in the subject matter.

Business communication can be segregated into 4 different types which are as follows –

Internal Upward Communication: The information flow is up the organizational hierarchy, i.e. communication comes from the subordinate to the manager within the organisation. This is essential for understanding the day-to-day operations of a business. Such communication methods usually include feedback, surveys, reports and forms that the lower level employees deliver to their team leaders or managers.

Internal Downward Communication: In this type of communication channel, the information flows down the hierarchy level, i.e. information is transmitted from the superior to the subordinates. This communication channel is necessary for conveying the decisions and feedback of the top level management.

Internal Lateral Communication: This communication takes place among employees in the workplace. In the current generation, employees can opt for various communication methods like messaging, phone calls, email, chats or other the use of other communication software. This is a more frequent communication type and is undertaken within or among departments. It plays a crucial role in productivity improvement and employee engagement.

External Communication: This type of business communication generally takes place with external parties who are interested in the activities of the business. They include prospects, partners, vendors, or customers. Unlike other internal communication types, the external communication happens less frequently.

The more effective the business communication channel, higher is the possibility of the business operating at peak level. This not only helps in addressing profitable propositions and taking necessary actions but also helps in identifying and addressing any possible loopholes in the business activities.

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