Similarly like Twitter and Facebook, all users who create an Instagram account contain a newsfeed and profile. Users can communicate with each other by being followed, following, commenting on, private messaging, and liking videos or photos. The editing options and in-app filters options on Instagram make this app unique. This is stated in our Instagram Marketing essay assignment help.
Instagram enables users to upload videos and photos to the profile and edit them with different options. It hosts a lot of original filters, which users might add to the photos. The preset filters make different changes to photos such as adding light, enhancing or diminishing saturation, giving the images a cool or warm tone, and many more.
Instagram Advertising
As Instagram has more than 1 billion active users, many people are taking advantage of this advertising platform. Whether you have a small business or own a large business, advertising on Instagram is beneficial if you want to widen your audience. It is easy to reach several new audiences. This aspect is explained in our Instagram Marketing assignment help online.
If you include hashtags on the post, it creates links that lead to all posts, which have been shared with the hashtag. It is thus vital to take benefit of hashtags for enhancing the ROI. By taking advantage of the related and popular hashtags you can make your brand be discovered easily.
Advertisers have five options in Instagram including the following:
- Photo ads- the standard Instagram post format
- Carousel ads- A slideshow as that allows multiple images
- Video ads- It is the same as photo ads, with a video instead of a photo.
- Collection ads- the catalogue ad, which takes users via the product offerings
- Stories ads- It is Instagram’s version of a Snapchat that is noticed at the top of a feed.