The Process of Verification
Before accessing any data, you need to prove that you happen to be a sanctioned representative of the website. You can do this via a technique of verification. The five chief processes of verification that are present are:
The Uploading of the HTML File – Google proposes you with a particularly named and blank file that you need to drop into your site’s root directory. When you have done this method, you need to click on the button “verify” and then you will get access to your Google Webmaster Tools data for this website.
HTML Tag – When you click on this option, then it will propose you a kind of metatag that you will have to insert into your home page’s head. When it is there, you must click on the button “verify” for observing the data of GWT. One thing to observe about utilizing this process of verification is you can remove the tag accidentally at the time of an update. This will result in the cancellation of the verification, but when you reinsert the tag and click verify again, then it will mend that.
Domain Name Provider – From the drop-down list, you can choose your Domain Name provider. Google would provide you a step by step guide to verify besides an exclusive security token that you can utilize.
Google Analytics – When your Google account for GWT and account for GA is the same and when you have been utilizing an asynchronous tracking code, then you would be able to make verification of the site this way.
Google Tag Manager – With the help of this option, you can utilize Google Tag Manager and it would verify your website.
Benefits of Using Google Webmaster Tools
The primary benefit of using Google Webmaster Tools is you will get this for free. GWT is a channel of info from the biggest search engine and it proposes insights into how people observe your website. This also helps you uncover some issues that require fixing. However, you don’t require utilizing Google Webmaster Tools for your site to appear in the search results, though it can propose you priceless information that would help you in your marketing efforts.