Though it is a Google product, it is not just limited to working with tags of Google services such as Analytics and Adwords. You can use Google Tag Manager for managing various third-party tags such as Bing Ads, Twitter, Hotjar, and Crazy Egg. If there is another tag that does not have any template in it, you can add custom code. There are just a few kinds of tags that Google Tag Manager does not work properly with.
What are the reasons to use Google Tag Manager (GTM)?
It has many interesting features that can help you manage the tagging requirements. The reasons why you should use Google Tag Manager are discussed in our Google Tag Manager assignment help free from plag as follows:
It is free: There are no yearly or monthly fees.
It is an organizational Hub: When you manage multiple sites or multiple marketing automation with multiple tags, GTM offers an easy-to-use interface to add, remove, disable, and enable tags. You can control when a tag fires. Staying organized can help you prevent data loss.
It is quick: One of the biggest obstacles that marketers face is to develop the same urgency in the development team. Whether due to waiting for developers or because of disorganization, you can avoid the push back. It is a DIY work that marketers can do.
Supports faster loading: With the use of GTM, the code gets streamlined. It means that tags that shall not bog down or slow the pages to load.
Enhanced SEO performances: Due to enhanced user time affecting the user experiences, it is factored into the considerations of SEO rankings.
Multiple GTM Permissions and Users: The main reason why you should care regarding Google Tag Manager is the ability to add several users with particular permissions like Google Analytics. You may control the person who has the ability to create and edit triggers, tags, and variables.