Use BookMyEssay:Google AdWords Assignment Help

Google AdWords is the advertising program of Google wherein the advertisers bid on some keywords so that the clickable ads appear in the search results. As advertisers pay for the clicks, Google makes money through searches.

This is where PPC comes in. Google AdWords os the advertising service of Google that enables businesses to show their ads on the search result pages. The ads generally appear either at the top or at the bottom of the Google SERPs.

It is a common and effective marketing strategy employed by businesses to get their online customers. It is a very powerful tool when the matter involves advertising an online business.

What are the Advantages of Google AdWords?

The advantages are discussed in our Google AdWords essay homework help as follows:

Precise Targeting: With many targeting options, businesses can ensure that the ads are displayed to potential customers. The audience is filtered based on age, geographical location, keywords, and others. They can select the time when the ads shall be displayed to the audience.

Target Specific Devices: Google AdWords enables businesses to select the type of devices the ads shall be displayed. Regarding the search network, you can select between tablets, desktops, and mobile devices. Businesses can target specific devices including Windows or iPhones. Bid adjustments allow higher or lower bidding on devices.

Pay for The Results: It is one of the most popular benefits to advertise on Google AdWords. Businesses pay for the clicks on ads rather than impressions. It is known as the PPC or pay-per-click model. Businesses can save money by paying when users have decided to view the website.

Performance Tracking: It enables businesses to track the performance of the ads. It means you can track the users who have viewed and clicked your ad. Google AdWords allow you in tracking the number of users who have taken the desired action post-viewing your website.

Using Google AdWords as a part of your marketing strategy can bring positive results. You can discover whether AdWords is profitable if you give it a try.

Kinds of Ads in Google AdWords

The kinds of ads are stated in our Google AdWords assignment help as follows:

• Search ads: Some of the important factors in these ads are targeting, conversion rate, landing page experience, quality score, bids, and others. The search ads if run and targeted properly can be highly profitable for your business.
• Display ads: When you read a post or view a video on a random website, you can see ads at different places on pages and in various dimensions. They are display ads. The criteria based on which Google chooses the websites for placing the banner ads are placements, keywords, topics, and remarketing.
• Shopping ads: These ads boost traffic to a website and generate quality leads and enhance conversions.

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