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Types of Cost Based Pricing
The types of cost-based pricing are discussed in our Cost Based Pricing assignment help online as follows:
1. Cost Plus Pricing
Cost-plus pricing is a simple method to determine the price of products. In this method, a fixed percentage known as mark-up percentage as added as profit to the total cost to find out the price. For instance, if the total cost of a product is Rs 100 and then if Rs. 50 is added as profit to the product’s price as profit then the final price will be Rs. 150.
Cost-plus pricing is called as average cost pricing. This method is used commonly in manufacturing organizations. In economics, the formula is
P=AVC+AVC(M)
AVC= Average Variable Cost
AVC(M)=Gross profit margin
M=Mark-up percentage
In M or Mark-up percentage, net profit margin and AFC are covered.
The benefits of the cost-plus pricing method are that it needs minimum information, it is simple to calculate, and it ensures seller against unexpected changes related to cost.
2. Markup Pricing
It is a pricing method where a fixed amount or a percentage of the product’s cost is added to the price of a product to derive the selling price of products. This pricing method is common in retailing where retailers sell products to earn a profit. For instance, when retailers take products from wholesalers for Rs. 100, they might add Rs. 20 to get profit.
Its formula is as follows:
Markup as a percentage of cost= Markup/cost *100
Markup as a percentage of the selling price= Markup/Selling Price * 100
For instance, a product whose cost is Rs. 400 is sold for Rs. 500 then the mark up as its cost percentage is 100/400*100=25.
The markup as the selling price’s percentage is 100/500*100=20.
The Advantages of Cost-based Pricing
The cost-based pricing method is a popular pricing method. You price the services based on materials and time. The benefits of cost-based pricing method are highlighted in our Cost Plus Pricing homework assignment help online as follows:
- It does not need plenty of market research. Businesses are aware of the cost of production. Businesses take the total of all costs and then place a margin. It is simple and thus a popular method.
- This pricing method is helpful when you do not possess information related to the willingness of customers to pay and there are not any direct competitors. The only data that you need is calculating the total costs.
- It is logical and fair
- It ensures that the costs that are incurred are covered.