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Alibaba Group was formed with the site Alibaba.com which is a business-to-business portal that intends to link Chinese manufacturers with international buyers. The huge scope of this topic allures students to study it in details. As a vital part of their study, when students are needed to complete marketing assignments, they rely only on the writing services of the writers of BookMyEssay for getting the best Alibaba assignment help.

The Man Who Worked Behind Alibaba

Jack Ma is the founder of Alibaba and he is the spiritual leader of this company. When Alibaba requires a novice innovation, it returns to his old apartment to get inspiration. However, Mr. Jack Ma stepped down as Chief Executive Officer (CEO) though the present corporate structure of Alibaba will allow Mr. Ma plus other topmost brass appoint more than half board members of Alibaba. This company selected to get enlisted in the United States as the Hong Kong exchange did refuse to give its consent to the structure.

The Working Method of Alibaba

Alibaba’s business model is pretty different from various other players, such as Amazon and eBay. This concentrates more on trade that happens between businesses. The approach of Alibaba is unlike the common business-to-consumer method as it lays stress on turning into a stage for suppliers to vend items in bulk and that too at wholesale costs to small-sized or medium-sized business all across the world.

These small and medium-sized businesses then resell these goods for a profit. Though Alibaba concentrates on business-to-business trade, yet it also supports numerous other trades via an e-commerce web portal. Tmall is intended for China’s upcoming middle class for purchasing branded items and Taobao is meant for consumers for trading. However, there are other subsidiaries too via which Alibaba generates money.

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The Business Model of Alibaba

The long-term goal of Alibaba is to supply countless businesses with an all-encompassing and comprehensive platform which proposes every infrastructure which is needed for e-commerce. The way it stands, this company generates a huge amount of money from charging  businesses to make use of the said infrastructure. Nonetheless, if you look beyond this core, then you will discover that the portfolio of Alibaba is highly diversified. Besides its e-commerce websites, this company does own a messaging application, a shipping company, a movie studio, etc.

Alibaba separates its business into four segments and they are cloud computing, core commerce, innovation initiation, and others, and digital media and entertainment. Amongst them, Core Commerce happens to the most only profitable section of the company and so far it is also the largest. In the year 2018, the net income of Alibaba was nearly $12 billion.

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