International Marketing Strategies Devised for the New Tommy Hilfiger

  Assignment Help,  20th Oct 2020

The famous brand of garments Tommy Hilfiger Corporation was established in 1985 by the renowned designer of that time, Thomas Hilfiger. The various products sold under Tommy Hilfiger are kid's wear, women's wear, and men's wear. It has an extensive range of products under several categories that include apparel, eyewear, accessories, fragrances, watches, furniture, bags, etc. the brand has around 1400 outlets in 90 different countries worldwide. This is one of the top brands of fashion that has a good sales record across the market. However, the casual wear segments of the brand tops the sales chart across the world. The brand has brought American culture into the world. Through the contents of the International Marketing Assignment Help, the students can understand the basics of marketing strategy. 

STP in the Marketing Strategy of Tommy Hilfiger

As per the demographic segmentation of the market, the customer segmentation is done according to gender, age, and income. The main product line of the Tommy Hilfiger Corporation is influenced by the classic American style, and it targets the customer between the age group of 25 to 40 years. The Tommy Hilfiger collection is signified as the brand for women, and it targets the women customer from the age group 25 to 40 years. The brand Hilfiger denim is more casual in style. The brand Tommy Hilfiger tailor resembles products that target men, and this range of products is described to have precision cuts, rich colors, and luxe details. It targets the men between the ages group of 25 to 40 years. The experts of our company provide genuine marketing concepts through the contents of International Marketing Assignment Help.

Vision and Mission of Tommy Hilfiger Corporation

Tommy Hilfiger Corporation has the vision to drive innovation through its sustainability practices to enhance operational efficiency while decreasing their environmental impact. The mission of the company is to be one of the leading and sustainable brands of designer lifestyle through the way it manages its operations creates its products, and connects with its stakeholders and communities. To learn about the principles of international marketing, the students can refer to the International Marketing Assignment Help contents.

Competitive Advantage in Tommy Hilfiger's Marketing Strategy

The marketing strategy of the brand Tommy Hilfiger mainly focuses on innovation, brand image, and global marketing strategy. Recently, the brand announced the highest tech collection called Tommy Jeans XPlore, uses Bluetooth technology to track the frequency that a consumer wares the product and the place where the consumer wares the product. With this initiative, the brand seeks to find a micro-community of brand ambassadors, and it also offers rewards based upon the uses of each of the items. The writers of BookMyEssay offer quality assignment writing help service for any academic assignments.

It is one of the leading designer brands that exist with good sales figures in the market. The premium designer brand enjoys a unique position and has an extensive range of products that give the brand too high brand visibility. The brand engages the customer through various advertising and marketing contents. The company's marketing strategies that focus on digital marketing experiences and innovative experiences are comprehensive 360°. The service of assignment paper writing helps the students get the proper guidance of writing any assignment paper.

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