Important Concepts of Marketing Philosophy

  Assignment Help  3rd Jun 2020

As you know every business organization follow its separate concept of marketing philosophy. For example; a company have its idea of how they are going to produce, sell and advertise its products. The idea they are following is their marketing philosophy. There are basically five philosophies of marketing you can learn with assignment writing help on marketing. Starting from:

Production Concept

Production concept express that customers will only prefer those products they can easily access and are not very expensive in nature. In simple words, if your product is cheap then, they could be easily available in any place and there will be no problem selling them to customers. Keeping this concept in mind production manager must focus on achieving high efficiency while reducing production and distribution cost. To cut-down the production and distribution cost, companies can indulge in large-scale production. This will automatically reduce per unit cost. Let’s take an example to understand this, a local mobile production company produces smartphones on a massive quantity at a lower cost. Thus, consumers will go to the local company as they are more affordable in comparison to other brands. Hire marketing assignment writing help service in Australia from BookMyEssay to know about this concept.

Product Concept

The product concept suggests that buyers will go for the product that has better quality, standard, performance and attribute in compare to ordinary products. Following this concept or idea managers are making increasing efforts to provide quality products. The Apple and Google are good examples of this concept. Their groundbreaking product quality makes them different from the crowd which makes an individual passionate about them. With a huge fan following both of these organizations are on the top. Although they customers do care about the quality, the price is still an important factor that affects the decision of the customers. Therefore, it can be said buyers go for the products that are high in quality and can easily fit in their pockets.

Selling Concept

Companies who follow this concept believe that leaving the customer alone will do nothing for them. This means you have to keep promoting your products to attract the customers by telling them they need offered products. Keeping this concept in mind, companies focus on their marketing efforts. Their main motive is to sell what they have.

Marketing Concept

Marketing concepts have changed over time, now it emphasizes companies to evaluate the product demand, production and services to fulfil the needs of the customers better than their competitors. The main focus of this concept is to produce and sell what customers want not what you can do. In other words, companies do not produce products they can buy the products they can sell in the market. These companies put their marketing efforts to achieve maximum customer satisfaction. For example; a company come up with the standard formula of shampoo they want to sell in the market. With the changing time demands of the customers. Now, companies have to adjust their products as per the shopper.

The Social Marketing Concepts

This concept of marketing not only stress over the customer satisfaction but also their welfare. It is a branch of ideas of corporate social responsibility and development. The concept push business organizations to having more than just a trading relationship with the customers, to go beyond their profit and loss point of view and contribute toward the welfare of society. BookMyEssay provides good marketing essay writing service to students who are facing trouble handling marketing assignment writing tasks at an affordable price.


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