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Broadcasting refers to the process of distributing audio or video content through any medium of electronic mass communication to a large number of audiences.

Broadcast media electronically and simultaneously send information containing signals, audio, or video content to a large number of recipients using radio, television, newspaper, and digital media including the internet.

Broadcasting makes it easier to distribute large chunks of information to mass within a very short period and greater speed accuracy. Video broadcasting is also termed video streaming. The meaning of the term video broadcasting can be much easier to understand with quality Video Broadcasting assignment help.

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Types of Broadcast Media Advertising

Following are the types of broadcast media advertising:

Radio Advertising: It is a type of broadcasting that appeals through ears. Radio stations all over the world broadcast commercial advertising. When the advertisers prepare the program, they always keep in mind the interest of the listeners. This type of broadcasting message is orally delivered not visually.

Television Advertising: It is the latest media of broadcasting as it provides the coordination of light, sound, and motion that no medium can provide. It represents a colorful presentation.

Advertising films: To present a product with a story publicly, commercial films are produced. They prove to be effective as it contains both oral and visual message. These are shown when the audience is eager to see the main picture. 

Slides: Slides are revealed in cinema houses as they produce poster-like effects. These are shown on-screen on screen for a stipulated period. These kinds of slides are displayed before the show or during the intermission.

Cable TV Advertising: Various avenues are opened up by cable operators to promote their product and it offers the opportunity to create advanced advertisements. For products that require demonstration, this medium is suitable for them.

Video Broadcasting: It is a growing medium in the advertising world. For publicity of any product, the video commercial films are exhibited.

Drama and Music Programme: This is a largely used medium for advertising mainly in rural areas. Advertisement is presented through religious dramas and music programs.

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Benefits of Video Broadcasting:

True benefits of video broadcasting or video streaming are discussed below –

A large number of audiences: Every event has geographical and physical restrictions irrespective of time and place. Streaming or broadcasting videos on the web make them easily accessible to a mass audience. This means attendance of people to the event can exceed any capacity limitations that would have not been possible for a physical event.

Online interaction: Live streaming or broadcasting is a very innovative way to boost interaction between the broadcaster and the client. If the content broadcasted is an interesting and exclusive topic, then the broadcaster will be allowed to engage with the prospective clients.

Ease and convenience: Live streaming is a very simple way to make a content stream on the web. Relevant video and audio equipment, an internet connection, a genuine streaming platform, and an encoder are needed. Many professional broadcasting videos can help the broadcasters to use their platforms.

Opportunities for new revenue: It can help a broadcaster to connect with various clients and create new business opportunities, while the broadcaster can charge for accessing the stream, which brings extra revenue. If the video broadcasting is of a physical event, then admission fees for both physical and online attendees can be charged.

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