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In the present world of marketing telemarketing is an essential discipline of marketing that ensures the expansion of a business house. It is known as the direct marketing of goods and services to potential customers over the telephone or the internet.

In simple words, telemarketing can be explained as the process of contacting potential customers to sell goods or services using the internet, fax, or telephone calls. The calls can be direct, recorded, or robotic calls. To know more about the definition of telemarketing, students can buy homework online of BookMyEssay experts and Telemarketing assignment help.

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Types of Telemarketing

There are two types of telemarketing that are briefly discussed below:

Inbound Telemarketing: This kind of telemarketing includes handling incoming telephone calls and information requests. People usually call in after meeting a salesperson or being exposed to some kind of publicity. The telephone calls are often generated by direct mail or catalogs, and broadcast advertising to take orders for a variety of products. A few examples of inbound telemarketing are offering a 24/7 customer line in which customers can reach an agent or a hotline to connect for asking questions about products or services etc. Here you can find top-notch Inbound marketing assignment help by experts.

Outbound Telemarketing: In this type of telemarketing prospective and pre-existing customers are called directly. Representatives who are working on this side of the industry generally require more knowledge about products and training, than the inbound representatives. The goal of outbound telemarketing is transforming a phone call into a business sale.

Advantages of Telemarketing

Telemarketing has various benefits that are depicted below:

  • One of the most important benefits that telemarketing has over methods of direct marketing is that it involves human interaction.
  • It can be a valuable method for small business houses, as it saves time and money in comparison to personal selling, but offers similar benefits in terms of direct connection with buyers.
  • For long-term business success and increasing the value of the organization building, a loyal client base is essential. Telemarketing has the benefits of delivering outstanding customer service.
  • Telemarketing is used to reduce the cost of sales by the business houses. it also makes it easier to communicate with customers and marketing efforts are directed towards the selection of markets. So the cost of contacting per person is less.
  • It is the most flexible form of marketing that enables the company to know and understand the choice and preferences of the buyers. With the benefits of telemarketing, surveys can be conducted to choose products, selection of brands, services, etc to update the client database accordingly.

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Drawbacks of Telemarketing

There are a few drawbacks of telemarketing that need to be taken into consideration. The drawbacks are as follows:

  • Visual contact with the customer is not possible.
  • More people are using technology to screen out unwanted calls, particularly telemarketing calls. So there is an increasing number of people who avoid telemarketing.
  • The government is implementing strict rules to control unethical telemarketers.
  • A telephonic conversation is not always memorized by the customers.
  • Inspection of goods or services before purchasing is not possible.
  • The process of telemarketing can be expensive if it is outsourced to an outside firm.

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