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Initially, social media marketing started with publishing, and businesses were involved in sharing their content right on social media platforms for generating traffic to their sales and websites. However, social media has come a long way as being only a place for broadcasting content. 

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What is Called Social Media Marketing?

Social media marketing is considered the usage of various social media platforms for getting connected to your audience for building your brand, driving website traffic, and increasing sales. It includes publishing exclusive content on people’s social media profiles, marketing strategy, engaging and listening to your followers, running social media ads, and also analyzing your outcomes.


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Some major social media platforms are Instagram, Facebook, Pinterest, LinkedIn, Twitter, Snapchat, and YouTube. There is also some social media mgmt. tools that aid businesses in extracting the most from many social media platforms. For instance, Buffer is a platform that helps people in achieving success. No matter you wish to form a brand or expand your business, you will always get help from social media marketing for succeeding.

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Kinds of Social Media

Some categories of social media are:

  • Social networks – Whenever people hear the phrase social media, they think of social networking websites. The social networking site is considered a platform that permits people having similar interests to get connected online. Instagram, Twitter, and Facebook are considered the topmost three social networking platforms.
  • Social news – The social news websites are considered aggregators and they permit users to post some new links. Here, other users do vote submissions down or up in a manner that does affect their general exposure. Reddit is a social news platform and it has been successful in weathering the ages.
  • Microblogging – A microblogging platform is a website that permits users to post some short written entries and they can comprise service and product websites or links to various social media platforms. Microblogging websites commonly form a newsfeed or wall for allowing specific sharing with countless followers.
  • Bookmarking websites – A book marketing website is useful for saving and also arranging links from many online resources as well as websites. Commonly, these websites permit users to categorize these links and so, they turn the process easier for them to share various things with some particular groups of followers.
  • Media sharing – The media sharing platforms permit users to share videos and images. YouTube is the most prevalent media-sharing platform in the world since it was launched in the year 2005.
  • Community blogs – A community blogging platform does provide some essential services. Additionally, these blogs help communicators in reaching audiences but with minimal fuss.


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