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Social Marketing utilizes a commercial strategy for promoting a product, which can benefit society or persuade consumers to purchase the product, which will be beneficial to them. 

Do you need brilliant Social Marketing assignment help? We at BookMyEssay have hired the best marketing writers who can meet your marketing needs. There are a lot of topics in social marketing and thus students can buy help related to marketing topic. We have hired the best Australian experts and we have a huge success rate. We can assist students attain top grades in their assignments.

The Concept of Social Marketing

Social marketing is a marketing strategy designed to make social changes and directly not to benefit brands. with conventional marketing techniques, it creates awareness regarding a stated cause or problem and tries to convince audiences to change their behaviours.


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Rather than selling products, social marketing tries to sell a lifestyle or behaviour, which benefits society for making the desired change. The benefit of doing good to the public is the primary motive. So in social marketing, a product is not shown to be better than its competitors but competes against undesirable actions, thoughts, and behaviours.

Social marketing campaigns are initiated by charities and nonprofit organizations. Emergency services, highway safety conditions, and government organizations run them too. Commercial brands also run these campaigns.

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The 4Ps of Social Marketing

The essential elements of Social Marketing are discussed in our Social Marketing assignment help. The four Ps are price, product, promotion, and place.

Product: The product has the desired social action and also offers benefits. Ensure that this is present and it might include stating the behaviour as negative. Clarity is the key. Ensure that your audience can easily and quickly understand the product and also its benefits.

Place: The place is how and where a population can reach. A place in social marketing represents the efforts for making behavioural changes easily for consumers. This means providing inexpensive or free products at convenient locations.

Price: Price is what the audience thinks they need to pay for social action. The price is not monetary. This is about reducing the time, difficulty, and emotional/psychological costs, which people shall incur. If you are formulating social marketing you have to think about the obstacles, which hinder the audience to perform the behaviour.

Promotion: Promotion is a method used for notifying the public regarding change messages. Besides advertising, a promotional campaign involves including messages regarding the recommended behaviour changes to existing programs in a community for reinforcing messages at all levels.

There is the 5th P in social marketing. This P is called Policy. The policy is an intention of influencing policy, which shall not be punitive and can promote positive behaviour change.


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Benefits of Social Marketing

Social Marketing is a new marketing tool and a great asset when used properly. The effects for businesses are huge and should be used efficiently. It enables websites and businesses to gain huge popularity on the internet using different social media including videos, blogs, social networking websites, photo sharing sites, and social bookmarking sites. The benefits are highlighted in our Social Marketing homework help online:

  • Promoting socially desirable products
  • Helps in green marketing objectives
  • Promoting health consciousness and helping people achieve a healthier lifestyle.
  • Cheapest marketing method
  • It can remove social evils

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