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Services Continuum allows marketers to see the relative services/goods composition of the total products. The position of products on the continuum enables marketers to locate opportunities. 

It is a marketing theory and this topic forms a vital part of the theory. Students pursuing marketing often go through hurdles to prepare a top-notch assignment. This is the reason why students look for Services Continuum assignment help and BookMyEssay is the best choice.

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What is Services Continuum?

Products are an integration of goods and services. The goods like furnaces need services including delivery and installation. The products that are mainly services are situated towards the end of the service. 


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Some of the observations of the services Continuum model are as follows:

  • The offerings of firms can range between pure goods and pure services
  • Things that are goods are mostly tangible and can be evaluated easily by consumers. Consumers can evaluate services with difficulty because they are intangible.
  • Both have different qualities and customers seek or look for service qualities like the following
  • Customers cannot search for tangible features. They look for credo features in an offer. Reputation is a decisive factor. so in a service continuum, the services are classified in the degree or range of tangibility such as highly intangible

What are the Kinds of Services Continuum?

Three kinds of Services Continuum are discussed in our Services Continuum assignment help in Australia:

  1. Highly tangible services: These have high tangibility. It is because the services are provided over goods such as car rentals. This is a service, that is based completely on cars. When a place does not have cars, this service will not be there. Car rentals are there because of cars. If the car’s brand image is good, the car rentals benefit. On the other hand, when a car breaks down, the car rental company is blamed.
  2. Services for tangible goods: The service is related to goods as a part of the marketing offer or independently. If it is in the offer, the service is a part of the total product. It happens when a repair is a part of home appliances. If it is not included, an appliance repair is always linked to goods.
  3. Highly intangible services: In this service continuum model, service is very intangible. The services cannot be felt, touched or seen such as consultancy, counselling, physiotherapy, psychotherapy, a lecture, and others.


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Understanding the Intangibility Services Continuum

All products that are being offered in the marketplace are a combination of goods and services such as tangible and intangible elements. This is described in our Services Continuum homework help service:

  • All industries virtually have product offerings, which are a mix of tangible as well as intangible elements.
  • There are some industries/firms that have a higher degree of intangible components in their offerings
  • While studying services marketing, people are concerned with the industries/firms such as insurance, banking, medical services, and others.
  • There are differences between service providers and companies selling tangible/physical products that have customer services.
  • Some companies are pure service providers.

The service continuum is a useful tool for marketers to see the relative composition of goods and services in total products.

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