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SEO  (Search Engine Optimization) keyword research is the method by which people research well-known search terms and includes them in their content strategically. This makes the content appear higher on SERP (search engine results page). Keyword research is considered a key practice in SEO. 

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Why Is Keyword Research Important?

Keyword research is acknowledged as the method to find as well as analyze search terms that people do enter into a search engine for utilizing that data for a particular purpose, at times, for SEO or general marketing. Keyword research is capable of uncovering queries to target, their ranking toughness, the prevalence of these queries, etc.


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The process of keyword research includes selecting a topic for content and it remains focused on some targeted keywords that people wish their content to grade for. Keyword research allows people to understand the particular terms that people use for solving their problems besides the context that is behind these terms.

The importance of keyword research can’t be denied as it helps dispel any assumptions or misunderstandings that people might have regarding the needs of their users besides the language they use for expressing them.

The Process of SEO Keyword Research

When people define personas they must form a plan for some keywords. An excellent structure that needs to follow is the method of PIE. The term PIE is meant to Protect, Improve and Expand.

Protect – The portion “Protect” is bothered with keywords that people have already ranked for. Some fast instances of these would be keywords and brand names that are closely connected to people’s products or services.

Improve – The portion “Improve” handles the opportunity keywords where people rank in the 2nd to 10th in search result pages of Google.

Expand – The “Expand” caters to the opportunity terms that work excellently in PPC marketing but haven’t any visibility in organic. They are keywords that don’t rank in the topmost 10 pages on Google. The Expand feature includes novice campaign keywords that people wish to include to their arsenal.

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The Tools For SEO Keyword Research

There are many tools obtainable that help people in finding keywords and two of them are:

  • SEMrush – When people use SEMrush, they can observe an extensive summary of their keyword metrics, like competition, monthly search volume, related keywords, etc.
  • Google Keyword Planner – This is considered one of the most dependable sources of keyword info because the data emerges from Google. You can use this tool but you will require to have Google Ads account for using it.

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