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What is SAP CRM?

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SAP CRM is one of the fundamental modules in an organizational model that generally deals with the handling of the customers more efficiently and effectively. In this ever-growing and emerging competitive market, it is of utmost importance for the companies to take extra care of all the activities related to the services of the customers.

Objectives of SAP CRM

SAP CRM or Customer Relationship Management is an integrated customer relationship management by SAP enables a company to accomplish their business objectives and enable the customer relationship management programs to run smoothly and efficiently. CRM or Customer Relationship Management is emerging to be a fundamental component for devising the business strategies for organizations ranging from medium to large scale. It also helps the company to understand the customers, their changing needs and provide customer services more effectively.

SAP CRM is an important part of SAP ERP (Enterprise Resource Planning). It is generally employed to execute customize business procedures associated with Customer Relationship Management (CRM) SAP CRM enables an organisation to accomplish the satisfaction of the customer by meeting the anticipated service and provide the products demanded by the customers.

The key features of SAP CRM include multichannel campaigns, augmented intelligence, sales automation real-time data and so on.

What are the Key Advantages of Using SAP CRM?

SAP CRM comes with several advantages for the users. SAP CRM case study help by BookMyEssay highlights the benefits of SAP CRM in an in-depth manner. The main advantages of using SAP CRM are as follows:-

Planning of Budget: SAP CRM helps the company to campaign and survey through the target or prospective audience for different levels and forms a graphical budget, detailed plan for marketing, use of financial tools and plan a budget based on the surveys.


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Identification of Audience: SAP CRM enables an organisation to identify the target and prospective customers who are ready to buy immediately or have shown interest in the product or service being offered. It also helps in identifying the various segments of the customers on a global scale. It is very easy to create segments for the customers by using a drag and drop interface.

Single Customer View: SAP CRM aids to create customized and personalized experiences by leveraging data from various channels and continual updates for fresh interactions. A dashboard is available to display the information from the sources such as CRM, ERP, social media and more.

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