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Relationship management basically means creating a strategy to manage and maintain an ongoing relationship between an organizations and its audience. There can be management of relations between a business to a customer or a business to another business.

The catch is that organization view relationship management with its patrons as a process , as a strategic activity instead of just a name sake. Understanding of relationship management means that the aim of business is to ultimately build its brand loyalty.

Some companies have a professional hired as a relationship manager to oversee the process of relationship building and maintenance however in some other companies it can be a shared task of all departments like marketing ,finance etc. When the other person say a customer or another business observes that principal company is very responsive of their needs and keeps them happy they will definitely like to do more business with them. Students can reach out to the professionals at BookMyEssay if they need assistance in writing those lengthy assignment paper. Our team provides reliable content as part of the Relationship Management assignment help.


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Understanding Why Relationship Management is Important

Builds customer base: An organization that invests heavily on building and maintain relationships will always have a solid customer base due to the happiness and customer satisfaction. There will be loyalty and customer retention. This personal touch of service adds value to the offering.

Higher revenues: A strong customer base will definitely attract lot of revenues due to customer loyalty and faith. The customer retention should be a key focus while we also need to build a strategy to attract new customers . A positive word of mouth will do wonders in this scenario.

Ease of operation: When we use a relationship mnagement software say a CRM software we will not only be able to maintain existing lot of our customers but also be able to identify and track new prospects from the target markets or possibly better understand from the information about the new target markets.

Helps sales team: When there are inquiries or leads being generated then with the help of relation management software it will be possible to quickly respond to those inquiries. A quick and efficient response is first step towards generation of sales from the leads .

Record keeping: An efficient relationship management software will have stored information and records of its customers, their details and important key notes. These are very valuable source of information for the call centre employees or for the marketing and sales team as they would be able to know and understand customer before reaching out to them. Students can contact BookMyEssay for any sort of help in relationship management homework.

Skills in Relationship Management

Customer service: This is one of the primary skills to have as a forte. These are the most crucial skills for any sort of business whether it is small or large. Besides it is of surmount importance to understand your customer needs and wants and to be able to deliver to their queries. Some of the common techniques for an effective relationship management is to listen,understand ,ask and be open .

Communication skills: This is the skill set which is a must if you are in a relationship management sort of a profile ,whether it's a business to business or business to customer it is important to know that you should have a great communication style and methodology. It is not only verbal but non verbal communication too like gestures ,body language etc.

Marketing skills: This skill set is also of high relevance as this allows you to understand and know about your target market, prospects, needs and ways to best reach out to them. These skills help you have a knowledge of how the market variations are there and how what marketing tools you need to best use

Politeness: When we are in relationship building and management sort of profile it becomes very important for us to be polite and pleasing. How we communicate and empathize with our customers goes a long way in building that bond of trust .

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