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PEST Analysis is an essential tool for analyzing the impact of the macro environment on the business operations. BookMyEssay through its PEST or External Environment analysis assignment help enables students to understand the external factors that influence the business operations in an economy.

This analysis tools helps in setting the backdrop for a more detailed planning of the business environment that can help to minimize the risks by identifying and working on the potential threats while also taking full advantage of the available opportunities available at that moment.

Using the PEST Analysis Tool

For analyzing the business environment it is necessary to use the PEST Analysis tool with utmost precision by taking PEST or External Environment Analysis assignment help from BookMyEssay. This will help to identify the various threats and opportunities surrounding the industry and implement measures that can help in the growth of the business.


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The steps involved in using the PEST Analysis tool are as follows –

Step -1: Brainstorming the External Factors

The various factors to consider in PEST analysis include –

Political Factors: This involves factors like taxation guidelines, property law enforcement, safety regulations, trade regulations, etc. that influence the normal functioning of the business operations.

Economic Factors: Various external issues such as unemployment, credit availability, interest rates, gross domestic product, etc. influence the ability of a business to prosper both in the short and long run. This plays an essential role in PEST analysis.

Socio-Cultural Factors: Different socioeconomic factors such as the demographics, age distribution, population growth rate, job market scenario, etc. influence the decision of the buyer to purchase a specific product or avail a specific service. Considering these factors can help to take business decisions prudently.

Technology Factors: Any big or small technological development in a nation has a significant impact on its business operations. Certain factors to be taken into consideration in this case involves the government spending on research and development, application of existing technology, impact of any technological development on the economy.

Step – 2: Brainstorming Opportunities

Once the various external factors influencing the business environment have been taken into consideration, it is time to explore the different opportunities that arise because of such changes that can help flourish the business operations. It could be the development of any new product, opening up of new markets, making production processes more efficient, etc.

Step – 3: Brainstorming Threats

The influence of external factors not only brings opportunities with them but can also bring about significant threats. The earlier such threats are identified the better it is for a business to take necessary precautionary measures in this regard to reduce the impact.

Step – 4: Taking Action

After the research part comes the implementation phase. Whether it is opportunity or threat, implementing them into your business plan is the key to making the most out of such a research. In case of any significant risk, necessary preventive measures must be taken to eliminate any probable damage to the business operations.

Properly implementing PEST Analysis to any business operations require experience and expertise. BookMyEssay with its team of qualified professional possess the necessary expertise in providing PEST or External Environment Analysis assignment help.


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