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Nike is a sportswear supplier founded in the United States. It is the leading supplier of sports shoes and apparel in the world and a manufacturer of sports equipment. Nike is listed on the New York Stock Exchange and it has offices all across the globe. 

The PESTLE and SWOT analysis of Nike can help to review its performance and strategy against the internal and external factors. Students are given a PESTLE and SWOT case study on Nike. However, many students face troubles and this makes them take Nike SWOT & PESTLE case study help from BookMyEssay.

PESTLE Analysis for Nike

Nike is a transnational corporation based in the US that offers functional and trendy sportswear all over the world. Though it is one of the biggest sports accessory and apparel company, it has to keep guard in a competitive market.


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PESTLE looks at Political, Economic, Social, Technological, Legal, and Environmental factors. The factors are discussed in our Nike SWOT & PESTLE case study assignment help:

Political: Political factors are important because political changes determine the survivability of a business. The United States has great policies for the growth of this organization including low interest rates and international taxation agreements.

Economic: Nike sells a good range of products and thus they are less vulnerable economically. For example, the market of Nike might collapse like other big brands. People might switch to cheaper and lower-end products.

Social: Social status indicates a lot for businesses and therefore it is worth considering. More and more people are shifting towards good lifestyles. People shall a lot of sports apparel that can make Nike happy, Nike receives a lot of criticism due to its dubious production process.

Technological: Technology offers businesses the ability to innovate in different ways. Technology offers value to Nike. Social media enables Nike to perform well and build their brands, however, can be a double-edged sword when used incorrectly.

Legal: Legal factors are grouped along with political factors. Nike dogges a huge amount of tax and meet legal consequences for shady marketing practices including false discounts.

Environmental: Environmental issues are growing in importance. There are just a few factors that might affect Nike including the following:

  • The mass production factories of Nike are harming the environment. This does not just release a lot of air pollution but its production centres pollute rivers. Nike shows a promise to change its present practices.

This is Nike’s PESTLE analysis. Nike might have healthy finances and a strong brand, but it should pay a lot of attention to its practices and also watch out for other cheap and growing outlets.


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SWOT Analysis of Nike

The SWOT Analysis of Nike is summarized in our Nike SWOT & PESTLE case study help solution online:

Strengths: Nike has been a pioneer in introducing different innovative products. It has a low manufacturing cost and a good cash flow.

Weakness: The price of the products is high and the advertising cost is high too.

Opportunities: If Nike can explore the emerging markets, it has huge growth potential. Exploring these markets can boost up their sales. They can expand their range of products.

Threats: Nike faces intense competition from Puma, Adidas, and other brands. Labour inflation and product cost inflation also affects the market.

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