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Mclelland Motivation Theory is a theory that explains the theory of motivation by breaking down the needs and the way they should be approached. This theory was developed by David McClelland, an American Psychologist.

It revolves around the three vital aspects such as achievement, affiliation, and power. The motivational theories help the students pursuing management understand the different techniques to motivate the employees and improve their performances. Students cannot complete these assignments as they need an in-depth understanding. By availing of McClelland Motivation Theory assignment help from BookMyEssay, you can clear your queries such as: "can you write my assignment within a few minutes?".

McClelland Motivation Theory

McClelland Motivation theory is a theory that is highly important to managers. Employees’ motivation play a vital role to ensure higher productivity of the human resource. It should be realized for improved productivity.


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Successful managers understand that there are various kinds of motivation among the employees. Motivation theory is different for different employees. According to this theory, an individual motivation happens due to different factors. The factors are defined as the special desires for security, association, authority, status, and achievement. It postulates that training, recruitment, and appointment of personnel should be based on individual characteristics.

As per this theory, people who want to achieve difficult tasks have great achievement desire and they want jobs that can give them instant feedback. Many achievers want to involve in tasks having moderate risks. These people favour peaceful situations.

The Three Emotional Needs

In McClelland Motivation Theory, there are three kinds of emotional needs that are discussed in our McClelland Motivation Theory assignment help online. The needs that this theory considers are the following:

  • Achievement
  • Power
  • Affiliation

These needs are scalar and one is dominant.

The Need for Achievement: The need for achievement is an emotional drive that progresses quickly, delivers tasks, success, and attains greater levels of performance and competitive outcomes. The achievement motive features the achievement-oriented people who are averse to risky conditions. Though they are innovating constantly, they do not prefer collaborative working. The theory applies to individuals who work in a hierarchy system, which rewards performance-linked jobs.

The Need for Power: The need for power represents the emotional drive towards influence, status and control over others with a great need for power and authority over others. Individuals with a great need for power are often resolute and tenacious and they can perform in difficult conditions. They are willing to take things that can help to achieve the goals. People with a high need for power may be a mixed blessing in a team. Though their desires and needs are aligned with an organization or team, their desire for power can be useful to motivate them and others.

The Need for Affiliation: The need for affiliation is an emotional drive towards being accepted and liked. People who have a great need for affiliation have collaborative and agreeable working relationships with other people and also a harmonious social environment. People who have a great level of affiliation need can be an asset to any team. As stated in our help for assignment with McClelland Motivation Theory, these people focus to pull people together, help the formation of teams, and create social links. They are at their best while working towards a collaborative and common goal with others.


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