The marketing industry has been going through sudden changes in all these years with the increasing use of smartphones, digitalisation, globalisation, environmentalism, and customer database. The social media also has a huge role in altering marketing rules and concepts. Students who are interested in the marketing often end up taking marketing mix as their field of study. Marketing is a fascinating yet challenging field for students because they need to understand the concepts that revolve around the subject. The students can always visit BookMyEssay to avail the best Marketing Mix assignment help whenever they come across any difficulty regarding the academic writing tasks dedicated to the marketing mix.
Marketing Mix: Meaning
The concept of marketing mix revolves around the set of tactics or actions used by a company to promote its products and services in the market. The subject is so vast and may include a variety of disciplines and sub-disciplines. The concept of marketing mix was originally used by Neil Borden in 1953. With the changing time, the marketing mix has gained importance in the industry and even today it is found to be used right before applying the strategic market planning. Over all these years, several new ideas have been added to the subject but the core concepts remain the same. Through Marketing Mix Assignment Help students can actually explore the multiple elements of the marketing that is necessary to write a winning marketing assignment, dissertation writing or case study on this subject.
Major Elements of the Marketing Mix
Product refers to the thing that is the result of the process carried forward in the company. In other words, the product is what a company is selling in the market. The ideal product or service is what meets the need and requirements of customers and satisfies the demand in the market. Products are required to deliver the minimum level of performance to attract the visitors. To accomplish the required performance the company has to make some research to find out the customer’s requirements that the product or service can fulfil? The price at which customer may want to purchase or use it? What should be the ideal size of the product or how will it make customers feel?
In the marketing mix assignment help, the product has a limited life even though it was not used through the entire life, the customer loses his interest in it. Only through the market research the desired results could be obtained within the limited period. Students can visit the BookMyEssay to hire Marketing Mix essay writing help service for their assignments associated with the marketing mix.
Price of the product and service is an important factor that determine the profit margin of a company. It is crucial to decide the price on which company want to sell its products and services as it can directly influence the purchase decisions of the customers. In the mix marketing concept, it is important to understand the customer behaviour to find out how much they are willing to pay for a certain product or service. Through marketing mix assignment help, students will also see how other elements of marketing depends on the price factor.
Professional marketing agents use various techniques to promote their products and services in the market. This overall process is known as the promotion. The marketing mix assignment helps the company to know what kind of audience they need to target with what promotion tactics they can use to accomplish this. In order to create a strong relationship with the customers, companies need to establish a strong communication channel. In other words, advertising, building a positive relationship with customers and sales promotion are the most significant part of the marketing mix.
The place is one of the most important aspects of the marketing mix which decides how and where you are going to sell your products and services. This is necessary to decide the medium of communication for the chosen place. Companies can sell their products in the online market, supermarket, brick and stone shop, or special boutiques. In the marketing mix assignment help, if you find the place where your costumers can be found then, it will be much easier to choose the right approach.
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