The Advent of the Force Field Analysis Tool
Kurt Lewin created force field analysis during the 1940s. Originally, Lewin utilized it in social psychology, but today, it is hugely used in businesses to communicate and make go or not to go decisions. The idea that works behind this tool is every situation is maintained by an equilibrium between forces that counterattack the changes and drive changes. For making the changes visible, the driving force should be strengthened. Again, when the resisting forces weaken then too changes become prominent.
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The Steps Needed for Achieving Changes
According to Lewin, 3 steps are required for achieving changes towards a goal or vision in the context of organizational changes and they are:
- Unfreeze – An organization is needed to unfreeze the Restraining and Driving forces which hold it as quasi-equilibrium.
- Refreeze – When the change becomes finished, the forces come back to quasi-equilibrium and this condition is called refrozen.
- Change – In this step, an imbalance happens to the forces and it results in a change.
The Method of Using Force Field Analysis
Step 1 – Defining your problem – In the first step, you need to jot down the issues in the present situations besides the alterations that you require making. This is ideal to separate situations that comprise some problems from those that have been working excellently well.
Step 2 – Defining the objective of the change – You need to list all the advantages that your start-up will get when you apply the changes. This is vital for all start-ups for recognizing various actors which will affect the change.
Step 3 - Recognizing the driving forces – You must also recognize the pressures and factors which support the direction of the changes. It is vital to think regarding the forces’ relative strengths and listing down on the diagram of force field analysis.
Step 4 – Recognizing the restraining forces – When you have listed all the pressures and factors that support your modifications, you need not list them down that fight in the present situation before discovering the inter-relationships that exist amongst restraining forces.
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