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Customer retention is collecting the activities that businesses use for enhancing the profitability of every existing customer and enhancing the number of repeated customers. The strategies of customer retention allow you to extract more value from the existing customer base. This is to ensure that customers with whom you have worked hard to remain with you have a good customer experience. At BookMyEssay, we offer you the best Customer Retention assignment help.

What is Customer Retention?

The definition of customer retention in marketing is the process to engage existing customers for buying products as well as services continuously from the business. It is different from a lead generation or customer acquisition as they have converted these customers. Customer retention policies allow you to develop a long-lasting relationship with customers. These customers can become loyal and they might spread the word in their own circles that can change them to brand ambassadors. BookMyEssay prepares error-free assignments and we guarantee you well-researched Customer Retention case study assignment help.

Customer retention is the capability of an organization to retain customers. It is impacted by the number of new customers acquired and the number of existing customers cancels their subscription by closing a contract or not coming back to buy.


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Benefits of Customer Retention

The benefits are discussed in our Customer Retention assignment help in Australia as follows:

It is cheaper compared to the acquisition: It is more cost-effective to retain customers compared to bringing in new customers. There has been a lot of research and each research favor retention because it is economically more viable.

Loyal customers are profitable: Loyalty is not just cheaper but shows better returns. As per research, engaged customers purchase 90% frequently and spend 60% more in a single transaction. On average, they deliver 23% more profitability and revenue against average customers.

You will get more referrals: The loyal customers are the best source of a new business. Though there are plenty of social media, mobile and email marketing, people are greatly influenced by referrals from family and friends.

Retained customers offer more feedback: Customers that provide feedback give their brands to earn businesses repeatedly. People who have got their issues resolved are less likely to reduce their spending.

Customers explore your brand: After a brand has proved itself with a product or service, people will like to try out a new product or a new service from its brans as quickly as possible.

Better for employees: Customer retention is relationship building. If a relationship is good, life becomes better for all. Both are mutually beneficial. Sales are price-sensitive. Our academic writers are marketing specialists who can handle assignments related to customer marketing when you need essay help on Customer Retention.

Improving Customer Retention

Established organizations and companies should focus on customer retention. Customer profitability increases over the life of retained customers and therefore implementing customer retention strategies can be worthwhile. Some of the customer retention strategies are highlighted in our Customer Retention assignment writing help as follows:

  • Set customer expectations: Setting customer expectations a little lower and early compared to what you can provide can eliminate uncertainty and can deliver the promises.
  • Become a trusted advisor: You should be an expert in a specific field to gain the trust of customers.
  • Use relationships for building trust: You can build a relationship with customers that builds trust. Share values and foster customer relationships.
  • Take proactive approaches: Implement anticipatory services for eliminating problems prior to their occurrence.
  • Use social media: Use social media platforms such as Facebook, Twitter, LinkedIn, etc to both connect and communicate with customers.
  • Go an extra mile: Build strong relationships and long-term loyalty with customers and pay attention to their issues and needs.


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