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Corporate identity includes the design elements and visual aspects of a company. Though logo design comes under corporate identity, it a far beyond the visual icon and it includes everything from social media assets to stationery, staff uniforms to billboard ads, product packaging to office signage. 

Preparing assignments on corporate identity is difficult as you need a thorough understanding of the topic. This is the reason why students take Corporate Identity assignment help from BookMyEssay.

What is Corporate Identity?

Corporate Identity is the face of a brand. It comprises of the visual branding elements that are beyond the corporate logos and includes tagline, typeface, color palette, imagery, and voice tone. It is seen in several mediums and it gives consumers the personality of a brand; packaging, stationery, brochures, merchandise, or online campaigns.


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Corporate identity is a process to create various company visuals. A strong corporate identity is derived from a very strong brand. You should have a clear understanding of the purpose of a brand, its values, and positioning. Corporate identity when developed carefully can make a company recognizable, remembered, and perceived by partners, customers, and independent observers. It works not just for the products and services of a company, but for its activities and differentiates it from its competitors. BookMyEssay writers prepare the assignments from scratch and this is why you can be assured to receive error-free Corporate Identity case study help that are well-researched and well-versed.

Elements of Corporate Identity

The elements of Corporate Identity are discussed in our Corporate Identity assignment help in Australia as follows:


It is a created name for products, companies, promotions, services, and more. This is a simple procedure and it is a separate field because it needs not just creativity but experience and professional knowledge in advertising. The tips for naming are as follows:

  • Unambiguous
  • Original and it should not violate the trademarks right earlier registered by some other companies
  • Memorable and vivid
  • Harmonious
  • Corresponding selected image


It is an original mark, which identifies a company or its services and products. It comprises an image, a text, or a combination of both. If the logo is designed properly, it shall hold the attention of people and create a positive impression. It represents the image of your company and reminds the customers regarding the existence of your company.

Corporate color

The corporate color is a set of colors that form a part of corporate identity. The colors make the corporate identity better remembered and more attractive. When you select colors, you have to consider the emotional and psychological impact similar to trust and sympathy to organizations.

Corporate font

The corporate font is a specific element and it emphasizes the features of a brand. It is one of the best aspects of corporate identity.

Business card

It is a piece of traditional contact information of the representative of a company. It is made of cardboard or heavy paper. Traditionally, cards may be divided into business, personal, and corporate.


Letterhead is the face of a company. All documents coming from companies must be printed on the letterhead of a company. This is the reason it should be high-quality.

Designed envelopes

These are special envelopes used for corresponding, transferring official information, and mailing flyers. They do not contain several elements but the design should be rigorous and concise.

Importance of Corporate Identity

The importance of Corporate Identity is highlighted in our Corporate Identity essay homework help as follows:

  • Visibility and Differentiation: A good corporate logo differentiates your company from its competitors.
  • Can be identified easily: A company can be identified easily when there is a strong corporate identity. A company can build a strong image with the help of a strong corporate identity.
  • Image: It creates an image for your company that helps in the growth and you can offer quality services.
  • Control and ownership: Corporate identity helps you enhance your control and ownership.

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