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Corporate brand identity is a visual aspect of the style and personality of a company. It combines the color, typography, graphics along with guidelines on the way the elements are used in media types. The media types include marketing collateral, website, social media profile, and physical representation of your business. If you are looking for top-quality Corporate Brand Identity assignment help, you can avail of the best writing service from BookMyEssay.

What is Corporate Brand Identity?

Corporate Brand Identity is an important aspect of the overall marketing strategy of a company. It comprises several tactics, guidelines, and actions that establish the unique values and identity of a company along with the products.

Many think that corporate branding identity is simply using a logo, a color scheme, or a tagline. However, successful corporate brands reflect the core values of a company, mission and personality in every aspect that a company has with its past, existing, and potential customers.


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Corporate branding begins with the name of a product and it is the first aspect with which customers come into contact. A brand should be unique, memorable, and short, A successful corporate brand identity extends much beyond the things like font, color schemes, and logos. It should be unique that a company can trademark successfully.

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Value of a Good Corporate Brand Identity

A diligently executed and carefully devised corporate brand identity enhances the brand equity of a company by creating a positive perception in the minds of existing as well as future customers. Brand equity is the value of a brand. Strong brand equity translates positive benefits to a company and its shareholders. Its value is discussed in our Corporate Brand Identity assignment help online as follows:

  • Higher profit margin: A brand that has significant brand equity may charge a more higher price for its products as well as services. Customers shall pay a premium happily as they trust this brand and can identify their value and personality.
  • Greater return: A brand is highly effective and its marketing budget is high thus allowing a company to concentrate on the productive tactics for promoting that brand.
  • Greater share value: A company brand enhances the value of the shares of the company.

A corporate brand is not something, which you can create or influence artificially overnight. It is not decided by visual branding elements such as taglines and logos. Instead, corporate brand identity reflects the customer experiences with the identity and brand name over a period of time. As years and months pass, there are more positive experiences and a brand value grows naturally. If you need online help with assignment on Corporate Brand Identity related topic, then get in touch with BookMyEssay professionals.

Importance of Corporate Brand Identity

In a fast-paced and competitive world, when people have several options available to them, companies need a solid strategy to make a solid presence in the marketplace. Strong corporate brand equity is important for all companies and it helps in communication between the company and the customers. Some of the benefits are discussed in our Corporate Brand Identity assignment writing help as follows:

  • A company, which invests in the development of a strong corporate identity says that it shall remain in the market. It gives a message that the company is thinking of gain success in this stiff competition. Customers also gain trust.
  • A uniform corporate brand identity is instantly recognizable among its targeted audience.
  • By creating a consistent corporate brand identity, a company ensures that it will be remembered and recognized.


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