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The Coca Cola SWOT Analysis Case Study shows how effective investors, managers, and entrepreneurs can analyze their business via the SWOT analysis. This analysis guides an organization when they try to find out their particular strengths threats, weaknesses, and opportunities. The case study tries to throw light on the strengths and weaknesses of the company. If you are finding it difficult to write a case study on this topic then you can avail of Coca Cola SWOT Analysis case study help from BookMyEssay.

What is the Coca Cola SWOT Analysis?

Coca Cola is a household name in the beverage industry. This company is associated primarily with Coke, its flagship product. You will find Coca Cola at all the places whether it is homes, shops, offices, and hotels. SWOT means strengths, weaknesses, opportunities, and threats.

Coca-Cola is over a century old company it is one of the biggest food and beverage companies all over the world. It makes and sells water, sodas, juice, tea, and many other products. Its brand caters to all age groups ranging from 18 years to 25 years. Coca-Cola SWOT analysis is conducted to locate its defaults in the business strategy. We, at BookMyEssay can create a top-quality paper that can help you secure high grades when you ask, "write my case study for me on Coca Cola SWOT Analysis. When students take Coca Cola SWOT Analysis case study help from us, we give them the freedom to get the advantage of our discount offers.


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Strengths

The strengths of Coca-Cola are discussed in our online case study solution on Coca Cola SWOT Analysis topic as follows:

  • Brand Equity: It is the costliest brand having the highest brand equity. The huge global presence and unique brand equity are two major reasons making it a strong brand equity.
  • Company Valuation: Its valuation is approx 79.2 billion dollars making it a valuable company. Its valuation consists of several factories, assets, and brand value.
  • Huge Market Share: The company faces stiff competition from just a single brand that is PepsiCo. Coca-Cola has emerged as a winner having the biggest market share. Thumbs-Up, Limca, Maaza, Sprite, and Fanta are its major drivers.

Weaknesses

  • Product Diversification: Product diversification is not a strong point of Coca-Cola. Pepsi has diversified its business into snacks, Coca-Cola did not follow the suit. It is missing out an additional revenue, which it can generate by diversification.
  • Competition: It may not have many competitors, however, its biggest and single competitor is Pepsi and the competition between the two is stiff.
  • Health Beverages: As there is a lot of buzz on fitness and health, Coca-Cola finds itself on the sides as consumers prefer health drinks compared to carbonated Coke. The lifestyle disease, obesity is directly attributed to drinks such as Coke thus posing a great challenge.

Opportunities

  • Diversification: Diversification is an area that can help Coca-Cola to expand its business. Expanding its product range in the health and food business can improve its presence. It can generate more revenue.
  • Developing Nations: Developing countries have more growth opportunities. As fitness is becoming a huge industry, many developed countries shy away from consuming Coca-Coca. Developing nations, on the other hand, provide immense revenue opportunities related to Coca-Cola.
  • Packaged Drinking Water: Packaged drinking water is one segment that has a lot of opportunities for Coca-Cola.

Threats

The threats are highlighted in our Coca Cola SWOT Analysis case study help and writing service as follows:

  • Raw Materials: Water scarcity is one of the threats. The allegations such as huge water consumption and alleged use of pesticides have already damaged the company. The company has witnessed a significant downfall in its revenue because of the negative publicity.
  • Indirect Competitors: The coffee chains including Starbucks, Cafe Coffee Day, and Costa Coffee are rising. These chains are a good and healthy alternative to drinks like Coke. They may not be a direct competitor, however, they are indirect competitors that can definitely cause harm to Coca-Cola.


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