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Commonly, licensing is giving another party permission so that he can use your property. When it is pharmaceuticals, then it is commonly intellectual property. An arrangement of brand licensing requires a licensing agreement and a brand can be a name, symbol, sign, or an integration of all these things which recognize the maker or seller of products or services. The homework writers of BookMyEssay provide assistance to students in various methods so that they can get the best Brand Licensing assignment help from us.

What is Meant by Licensing?

Licensing is meant leasing or renting an intangible asset. This is recognized as a process of managing and creating contracts between a brand’s owner and an individual or a company that wishes to use the brand related to a product. Licensing happens for an agreeable period and within an agreed territory. Different brand owners do licensing for extending a character or trademark into products of an entirely different nature.

Brand licensing permits a person to rent a popular brand plus use it on his products. Getting linked to a potent brand helps in increasing sales plus driving your revenue growth. A licensing agreement does authorize a company that markets products and services (a licensee) for renting or leasing a brand from the brand owners who operate a licensing program and they are known as licensors.

 


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Who Uses Brand Licensing?

Licensing happens to be a brand extension tool which is hugely used by everyone, right from small businesses to major corporations. From sports, heritage, and entertainment to corporate brands, every category can get incorporated into licensed products for increasing brand exposure into the daily lives of the customers.

It is possible for licensing to spread a brand into novice categories and areas of one store into novice stores fully. Brand licensing happens to be a method for a brand owner to increase his present fan base to move into novice businesses minus huge investment in the new manufacturing processes.

Brand licensing permits manufacturers and retailers to stay away from stiff competition and proposes customers with the hottest brands and it also drives sales. BookMyEssay has become widespread in the market due to our experienced Brand Licensing case study help and so, students find it suitable to contact us again and again.

Advantages of Licensing

Licensing happens to be an excellent choice when there are blocks for importing and making investment and where lawful protection is possible and when there is a potential for low sales.

The advantages of having a licensing agreement are as follows:

  • Easy, quick entry into foreign markets, thus, permitting a company to cross tariff borders and border.
  • Low risk as you get involved with an established item and you take only some legal and financial risks.
  • Requirements of lower capital.
  • Possibility for huge ROI (return on investment) that can be realized pretty easily.

When there is a good licensing agreement, then both parties become successful in reaping huge benefits. The licensor gets the benefit of a brand revenue and extension minus any investment in product production, development, and marketing. The agreement proposes a no-cost type of brand value leverage.

The licensees derive the benefit of the brand name of the licensors and this provides an immediate distinction, awareness, and trust to the product rollout of the manufacturers.

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The Licensing Steps that Need to be Followed

The majority of the license agreements end up what seems to the customers like a cobranded product or a brand-produced product. For example, Disney does license its name to Timex whereas Timex produces watches that feature Mickey Mouse. Consumers think the two teamed up for making the watch possible though it was through a licensing agreement in place of a marketing and manufacturing partnership.


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