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BCG or Boston Consulting Group is illustrated via a matrix. It was developed by the Boston Consulting Group. The business units of a firm are plotted on a matrix using a circle whose size is the size of a business unit. Consultants and managers categorize every business unit as a question mark, a star, a dog or cash cow that depends on the growth rate and its relative market share. Many students find this topic and a very complicated one and hence they look for top-quality BCG Growth-Share Matrix assignment help that are ably provided by BookMyEssay.

What is BCG Growth-Share Matrix?

The Boston Consulting Group or BCG growth-share matrix is a tool, which uses the graphical representation of the products and services of a company with an effort to help a company determine what it should sell, keep, or invest into.

This matrix plots the offerings of a company in four square matrix, where the y-axis represents the market growth rate and x-axis represents the market share.

It is a portfolio management framework, which helps companies to decide the way it will prioritize its various businesses. It is a table that is split into four quadrants, every quadrant having a unique symbol and representing a degree of profitability.


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Each business is assigned to any of the four categories and then executive determine where to focus more to get the most value and where to reduce theirs loses. Our online experts are highly competent and they offer a well-researched and a well-formatted help for assignment on BCG Growth-Share Matrix.

How Does a BCG Growth-Share Matrix Work?

The BCG growth-share matrix was built on the concept that market leadership gives superior returns. The market leaders get a cost advantage that often competitors find too difficult to copy. The high growth rates show the markets that have the highest growth potential.

The matrix reveals the factors that companies must consider while deciding to invest-market attractiveness and company competitiveness. Every quadrant represents a particular combination of growth and market share. They are discussed elaborately in our BCG Growth- Share Matrix homework writing service as follows:

High Share, Low Growth

Products are in the areas of low-growth but have a large market are cash cows. The company should milk cash cows until the time it can. They are seen in the left lower quadrant and they are the leading products that are mature.

The products give higher returns compared to the growth rate of the market. These products must be taken advantage of till the time it is possible.

High Share, High Growth

These products constitute a big size of the market and are high growth markets. They are considered “stars” and they should be invested more. Stars are there is the left upper quadrant that generates high income and consumes a huge amount of cash. If stars stay as a market leader, it becomes a cash cow at a time when the overall growth rate of a market declines.

Low Share, High Growth

Questionable opportunities are there where the growth rate is very high, however, the company does not have a huge market share. They are in the right upper portion of the quadrant. They grow fast and consume a huge amount of a company’s resources. In the quadrant, the products should be analyzed and see whether they can be maintained.

Low Share, Low Growth

Dogs are the business units having a small market share in declining or slow-growth industries. They are usually marginal businesses, which incur small loses or profits and they are liquidated often.

As stated by our assistance when you ask for "write my assignment on BCG Growth-Share Matrix topic," a well-balanced organization has mostly cash cows and stars, a few dogs, and some question marks.


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