The Guidelines to Design Banner Ads
Make use of the most standard and effective banner sizes – There are some standard banner sizes and your banner should follow them.
Place your banner advertisements correctly – You should buy space on a site where you can feature your design and it should be closer to a page’s chief content.
Maintain hierarchy – You must keep in mind that banner ad design is dependent on the ideal balance within each advertisement and so, you must watch your hierarchy well. An effectual banner ad will augment awareness regarding your brand and will also drive traffic and so, it is highly important.
Keep your banner ad simple – You must keep the visuals and content simple and you should be mindful that viewers will look at your web banner advertisement for just one second.
Make use of buttons appropriately – Based on the kind of banner, buttons do augment the CTR (click-through rate) of your advertisement. When you use them, you must place them on the lower side after your copy. However, you must use contrasting colors and must be consistent all through the set of advertisements.
Get a defined frame – People tend to observe subjects that are put inside a frame and the effectual banner ads do get a defined frame that is filled with graphics. When your ad is white, then you must put one-pixel gray border all around the advertisement.
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The Purposes of a Banner Ad
Augmenting customer traffic – The chief purpose of banner ad is encouraging the visitors to visit the website of an advertiser by clicking and via this process; the ad gets paid in numerous ways.
Selling a product – The banner ads become important as they do encourage people to buy some products. Here, it is everything related to the right placement and context. When you wish to turn it effective and relevant, then you must place banner ad on a specific website which is linked to that niche and proposes answers to questions the visitors have.
Catch the attention of the customers – Today, catching a person’s attention is highly challenging and particularly in the digital environment where everything is related to being creative. However, you can always have lots of information on being creative and on the process of designing everything from scratch.
Announcing sales and discounts – A good way for businesses to increase revenue is via discounts and sales. And in this context, nothing can beat the effectiveness of banner ads.