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Amway is the first company that began multi-level marketing or direct selling. If you want to write a case study SWOT Analysis, you have to be well-conversant with SWOT analysis. This analysis can give a complete picture of a problem and can give a clear solution. BookMyEssay is the best solution provider for Amway Case Study SWOT Analysis writing help

We have hired experienced and dedicated writers who can offer case study help on different topics. Our experts possess huge knowledge on this subject and they prepare in-depth and well-researched assignments that can help students score A+ grades.

About Amway

Amway is a popular company that has a history of great multi-level marketing. Apart from Tupperware, this is the only company that is known for is great operations and fairness as far as multi-level marketing is concerned. Amway has over 450 products and more than 3 million distributors. It sells a range of products from nutrition, personal care, cleaning, and household products.

Since its inception, this company is into direct selling. Its headquarters is in the US. It has many products such as dietary supplements, electronics, cosmetics, air-purifiers, and insurance products. It has a massive workforce of over 21000 employees.

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Strengths in Amway SWOT Analysis

Some of the strengths of Amway are stated in our Amway case study SWOT analysis essay writing help as follows:

  • Strong Global Presence: Anway is present in more than 80 countries and has more than 3 million agents. So, Amway is not dependent on one market.
  • Received Many Accolades: It has received multiple awards including LEED gold certification, Asia Pacific Frost and Sullivan Filtration award, and many more.
  • Wide Range of Products: It offers 115 products in five categories; home care, personal care, cosmetics, nutrition and wellness, and gift.
  • Many Consumers: Its products cater to several consumers from babies, adults, and elders. Women are the main consumers.

Weaknesses in Amway’s SWOT Analysis

The weaknesses in Amway SWOT Analysis are the following:

  • Limited availability: Amway products are available only through agents/business owners who sell the products directly or online selling. This reduces the market share of Amway.
  • Costly products: The products of Amway are costly compared to its target market and is restricted to the premium customers.
  • Strongly dependent on word of mouth: Anway never advertises its product on TV or via any brand ambassador, so it relies on word of mouth publicity.
  • Multi-level marketing: Multi-level marketing is considered a risky business because the chain can break any time if a top player creates an issue or leaves.
  • Falling sales: Its sales have reduced in the previous few years.


Some of the opportunities have been highlighted in the Amway case study writing services for SWOT Analysisas follows:

  • Increased availability: Amway should increase its products’ availability and must explore other mediums for expanding the customer base.
  • Use other modes of communication: Amway should invest in communication and must explore other options including advertising and digital marketing internationally.
  • Tie-ups with health experts and salons: It should tie-up with beauty experts, salons, and health experts.

Threats in Amway’s SWOT Analysis

  • Enhanced competition: Amway is facing stiff competition both nationally and internationally and this is restricting it to increase its market share.
  • Low switching cost: As similar products are available in the market because of the emergence of e-commerce, the switching cost is quite low and therefore there is a reduction in brand loyalty.The biggest competitors of Anway are Loreal, VLSS, P& G, and HUL.

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